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type:Trade show
venue: Ventura at work, Zona Ventura
location: Milano, Italy
project by: Bulbo
curator: Ventura Projects
year: 2013
photographer: Francesco Mattuzzi
Bulbo’s debut into design society took place during world-renowned Milan Design Week in 2013 as part of the Fuorisalone exhibitions. Located in the Ventura Lambrate district of Milan, Bulbo participated in “Ventura at work”, the collective takeover of a former printing factory.

With hand-thrown Cynaras straight off the potter's wheel and still very much in their prototyping stage, Bulbo put together a plant-centric kitchen. Attendees could see edible plants, including strawberries and radishes, integrated directly into one of the most important home spaces. A designated corner in the Bulbo kitchen was set up with infusions and teas plucked straight from under the light of the Quadra.

The temporary Bulbo home was decorated with magical fresco-sized illustrations depicting scenes from daily life with Bulbo by the talented Valentina Trimani.

Testament to the success of the event, Bulbo gave away over 2,000 bags of custom herbal infusion mixes over the course of the five-day event. It was the inaugural opportunity for Bulbo to connect with the general public as well as media, buyers and larger retailers.

Milan Design Week 2013