type: Commissioned work
event: Cosmoprof
venue: Spazio Rolland
location: Bologna, Italy
client: Oway - Rolland
year: 2014
event: Cosmoprof
venue: Spazio Rolland
location: Bologna, Italy
client: Oway - Rolland
year: 2014
Oway, the organic offshoot of well-known beauty product line Rolland, has made a sustainable reputation for itself by sourcing local plants from the hills of Bologna for their hair care products. The company reached out to Bulbo for a co-branding experience in 2014 after seeing Bulbo as a natural fit for their salons which emphasize a closeness with nature, promote natural healing with plants and are strictly organic.
Bulbo was brought on board to help communicate exactly that, and the result was a customized Quadra with branded pots that were distributed to a number of Oway salons across the globe. Often lacking in natural light, Bulbo was able to bring a sense of nature back to the Oway salons, and also provide custom growing corners where fresh herbs were available for infusions and teas.
Bulbo was brought on board to help communicate exactly that, and the result was a customized Quadra with branded pots that were distributed to a number of Oway salons across the globe. Often lacking in natural light, Bulbo was able to bring a sense of nature back to the Oway salons, and also provide custom growing corners where fresh herbs were available for infusions and teas.
